The Balance Blog
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Case Study: How One Mall Turned Gift Cards into a $23.9M Power Play
Gift cards have long played a central role in shopping center strategies. They attract new customers, encourage cross-store spending, and provide a simple solution for gift-givers.
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Case Study: Reinventing Tax Refund Disbursements with a Digital-First Card Program
A leading national tax preparation services company wanted to improve how it delivered refunds to clients.
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