Marketing and Rebates

Launching a card program can feel like a major growth opportunity at first. A wealth management firm wants to give clients spending access. A payroll platform wants faster payouts. A CPG company wants to run an incentives or rewards program for customers. The business cases are seemingly endless. 

Someone taps their card to pay for a coffee. There’s a quick beep, the transaction is approved, and they walk away. It feels instant.

Imagine this scenario: a card program migrates to a new platform over a weekend. By Monday morning, customer support lines are overwhelmed. Legitimate purchases are being declined and recurring payments are failing. Customers who rely on the card for their most important transactions suddenly can’t use it.

With every scroll on their phone, consumers are sprinting past a blur of promotions, offers, and ads as every brand is clamoring to be noticed.

For many appliance brands, traditional rebate programs create more problems than they solve. Customers grow impatient with slow processing, redemption rates fall short, and support teams get overwhelmed trying to trying to untangle errors and complaints.

The holidays are approaching and it's no surprise that COVID-19 will have an impact on how we holiday shop this year. While there is often a focus on in-store promotions and sales, 2020 looks like it will be the year we go digital. With 2019 online Black Friday sales upwards ...

As the holidays near, and thoughts of end-of-year gifts dance in bosses' heads, prepaid cards can be a great way to say thank you. With 70% of employees saying that motivation and morale would improve if managers said thank you more (Reward Gateway), the holidays are the ...

It may seem like the holidays are a long ways away, but planning for your holiday season early is a great way to ensure that you have success. And with COVID-19 this year, brands are finding it harder to find ways to safely and effectively incentivize consumers to shop. That ...

A Gift with Purchase (GWP) campaign is a cost-effective way to maintain desired price points and maximize sales, without devaluing your brand. When a business chooses to offer a gift as a part of a promotion, it is generally set for a limited period of time, to incentivize ...

American Thanksgiving is around the corner, which means Black Friday and Cyber Monday are imminent. With a whopping $691.9 billion in holiday sales last year (Nov. and Dec.), Black Friday and Cyber Monday have become two of the highest traffic days for retailers both in-store ...