The Balance Blog

Case Study: How One Mall Turned Gift Cards into a $23.9M Power Play
Case Study: How One Mall Turned Gift Cards into a $23.9M Power Play

Gift cards have long played a central role in shopping center strategies. They attract new customers, encourage cross-store spending, and provide a simple solution for gift-givers.

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Berkeley Editorial
August 28, 2025
Case Study: Reinventing Tax Refund Disbursements with a Digital-First Card Program
Case Study: Reinventing Tax Refund Disbursements with a Digital-First Card Program

A leading national tax preparation services company wanted to improve how it delivered refunds to clients.

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Berkeley Editorial
August 21, 2025
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