Marketing and Rebates

As an auto manufacturer, you know that your dealers and service centres are the bread and butter of your business. They drive revenue and attract new customers, while keeping the loyal ones satisfied.You role is to attract customers to your dealerships, incent them to buy, and...

Mystery shop programs are nothing new, but they still serve as a great way to measure the quality of a customer's experience and apply valuable feedback into employee training and company processes. While most mystery shopping applies to the CPG space, specifically food ...

According to Rosetta Consulting, "highly engaged customers buy 90% more often and spend 60% more per transaction." With stats like that, it's hard to ignore the fact that customer feedback loops using robust loyalty programs are the best way to nurture a strong relationship ....

A key aspect of branded money is the ability to own your payments process from start to finish with customizable products and solutions. One way to enhance the end user experience is with a custom designed prepaid card, both physical and virtual. And if you're thinking of ...

Today is International Women's Day, a day dedicated to celebrating women's achievements throughout history and across nations. At Berkeley, 50% of our employees are women, and we couldn't be more proud. So, we thought it only fitting as we celebrate women's achievements, to ...

With #CES2018 under way this week, we can expect to see tons of new gadgets, and products being released. I don't know about you, but we're super excited to see what to expect in stores in the coming months. There's self-driving cars, augmented reality gaming consoles, smart ...

What do you do with all of the data you receive from a prepaid program? Does it sit there? Or, do you use it to improve and create new campaigns and programs? If your answer is the former, then you might benefit from this infographic. Learn one of the many ways you can ...

Conferences like Money20/20 are overwhelmingly exciting at first glance. A chance to sit and hear keynote speakers talk about their innovations or comment on industry benchmarks. But payments conferences are more than just a place to network and see keynotes, they can be a ...

Choosing the right payments program for your business can be tricky, and oftentimes, you might forget to ask what differentiates prepaid card programs from other payment options. So, to help you out, we've made this nifty infographic to help you understand the key differences...

Brand loyalty is increasingly becoming a thing of the past. Today consumers are more price and value loyal, particularly in the consumer packaged goods and retail markets where there's high market saturation and low switching barriers. Plus they are more informed than ever ...