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Using prepaid Visa cards as an incentive tool has become increasingly popular in the U.S. and U.K. over the past five years, and we're now seeing this trend take hold in Canada in a noticeable way. Yet we have found that there are still some misconceptions about what exactly prepaid corporate incentive cards are and how they work. We'll try to clear up those misconceptions here.

In May 2010, we conducted a survey on Canadian corporate incentive trends. We surveyed companies of all sizes across various sectors, and asked them their thoughts on corporate incentive programs. What we found was that today's executives view the development and implementation of corporate incentive programs as very important, and they're allocating budgets to reflect this.

1. Know what you would like to have embossed on the prepaid Visa card – If your cards aren’t personalized you have 22 characters to create an appropriate message. There’s also a line below the name where you can include the promotion name, the dollar amount of the card or a recipient specific message;

Having sold prepaid Visa cards for a number of years, I’ve heard many questions and concerns about the products we sell. I thought it would be interesting to address some of the most common misconceptions.

Misconception: Prepaid Visa cards are heavily burdened with fees.