Consumer Promotions & Purchase Incentives

Research shows that the majority of consumers decide in-store which brand to buy. Therefore, it is important to make your brand stand out in a positive way and excite potential customers about your product.

Applying a prepaid Visa card to your On-Pack Promotion lets you reach the consumer at the store shelf where they make their purchasing decisions. You can provide a promotional solution that combines higher consumer appeal with easier fulfillment than typical merchandise awards for a wide range of programs.

Consumer promotions applications include

Automobile test drives
Purchase incentives
Event giveaways
Referral programs
New product launches

Latest Blogs

So, what is a prepaid corporate incentive card anyway?

April 6, 2011

Using prepaid Visa cards as an incentive tool has become increasingly popular in the U.S. and U.K. over the past five years, and we're now seeing this trend take hold in Canada in a noticeable way. Yet we have found that there are still some misconceptions about what exactly prepaid corporate incentive cards are and how they work. We'll try to clear up those misconceptions here.

Message from the CEO

February 24, 2011

Over the past five years, we’ve seen a dramatic rise in the popularity of prepaid corporate incentive cards in the U.S. and the U.K., as more and more companies have chosen prepaid incentive cards over traditional rewards programs. And now, this trend is beginning to take hold among Canadian businesses.

Corporate Incentive Programs Create Competitive Advantage

February 1, 2011

In May 2010, we conducted a survey on Canadian corporate incentive trends. We surveyed companies of all sizes across various sectors, and asked them their thoughts on corporate incentive programs. What we found was that today's executives view the development and implementation of corporate incentive programs as very important, and they're allocating budgets to reflect this.