Case Studies

Yellow Pages - Employee Incentive

Yellow Pages Group is Canada's leading search provider. It publishes annually more than 340 Yellow Pages™ and residential directories. For more information, visit www.ypg.com.

The Challenge:

Yellow Pages wanted an innovative way to offer employee sales incentives that were easy to administer, cost effective and motivating.

The Solution:

YPG launched a new sales incentive campaign in early 2008 where its national advertising sales representatives received a portion of their commissions via Visa prepaid incentive cards. Sales representatives benefited from the ease and flexibility of the program. They were also motivated to meet sales targets because they could select their own reward. Management benefited from being able to track the success of the campaign. They could also quantify increases in sales, determine each incentive campaign’s success and increase brand awareness by distributing YPG-branded Visa prepaid incentive cards to each sales representative.

The Results:

Always an innovator, and attracted by program benefits, The Yellow Pages Group program showcases the success that companies of all sizes have achieved by motivating people to meet business goals with Visa prepaid incentive cards. The many benefits associated with giving people the flexibility and choice to redeem rewards however and whenever they want has proven to be very successful.

Latest Blogs

So, what is a prepaid corporate incentive card anyway?

April 6, 2011

Using prepaid Visa cards as an incentive tool has become increasingly popular in the U.S. and U.K. over the past five years, and we're now seeing this trend take hold in Canada in a noticeable way. Yet we have found that there are still some misconceptions about what exactly prepaid corporate incentive cards are and how they work. We'll try to clear up those misconceptions here.

Message from the CEO

February 24, 2011

Over the past five years, we’ve seen a dramatic rise in the popularity of prepaid corporate incentive cards in the U.S. and the U.K., as more and more companies have chosen prepaid incentive cards over traditional rewards programs. And now, this trend is beginning to take hold among Canadian businesses.

Corporate Incentive Programs Create Competitive Advantage

February 1, 2011

In May 2010, we conducted a survey on Canadian corporate incentive trends. We surveyed companies of all sizes across various sectors, and asked them their thoughts on corporate incentive programs. What we found was that today's executives view the development and implementation of corporate incentive programs as very important, and they're allocating budgets to reflect this.