Case Studies

The Challenge:

Nissan wanted to implement an innovative program that would provide instant rebates to customers across the country upon their purchase of select Nissan vehicles.

• Fit with their national and dealership advertising campaign.
• Reinforce the Nissan brand to their customers.
• Be flexible enough to deal with the effects of changes within the auto industry.
• Provide universal appeal to all Nissan's customers.
• Reward participants quickly with something they will use.
• Ease of administration by Nissan's head office.
• Provide a customized online component to the Bonus Days program.
• Establish an engine to be used for ongoing customer communication.

The Solution:

Nissan launched their Bonus Day program in November 2007 and again in 2008. The program provided a customized prepaid Visa reward card to customers who bought their cars during the winter months.

• Nissan worked with their advertising agency to create a fully customized Visa reward card program.
• Customers were sent a prepaid Visa card that had funds ranging from $300 to $1500 on each card based upon the type of car they purchased.
• Berkeley issued cards to Nissan customers on a weekly basis.
• Berkeley managed all the administrative and customer service tasks of the Bonus Days card.

The Results:

The continuation of the Nissan Bonus Day programs came as a result of consumer and dealer requests. The success led to the extension of prepaid programs within North America and several of its brands.