Case Studies

Infiniti

Infiniti - Customer Recapture Program

Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G Coupe & Sedan, M Sedan, EX and FX crossovers, and the QX full-size SUV. For more information, visit http://infiniti.ca.

The Challenge:

Creating a customer retention program to drive existing customers back into the dealership for maintenance and service.

The Solution:

  • In collaboration, Infiniti worked with Berkeley to create a fully customized Visa dealership incentive program.
  • A validation process was created for customers receiving maintenance at dealerships. Those who qualified online were issued future service dealership rebate cards.
  • Custom cards and carrier were designed and 1-800 numbers were established for customer care.

The Results:

After the success of the initial program, Infiniti rolled out a seasonal dealership program 3 times per year.

Latest Blogs

April 6, 2011

Using prepaid Visa cards as an incentive tool has become increasingly popular in the U.S. and U.K. over the past five years, and we're now seeing this trend take hold in Canada in a noticeable way. Yet we have found that there are still some misconceptions about what exactly prepaid corporate incentive cards are and how they work. We'll try to clear up those misconceptions here.

February 24, 2011

Over the past five years, we’ve seen a dramatic rise in the popularity of prepaid corporate incentive cards in the U.S. and the U.K., as more and more companies have chosen prepaid incentive cards over traditional rewards programs. And now, this trend is beginning to take hold among Canadian businesses.

February 1, 2011

In May 2010, we conducted a survey on Canadian corporate incentive trends. We surveyed companies of all sizes across various sectors, and asked them their thoughts on corporate incentive programs. What we found was that today's executives view the development and implementation of corporate incentive programs as very important, and they're allocating budgets to reflect this.

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