Case Studies

LG Born to Shine - Channel Sales Incentives

LG Electronics is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations. For more information please visit www.lg.com.

The Challenge:

As a global leader LG was seeking a unique and economical solution to increase brand awareness, product knowledge and sales growth with one of their largest telecom partners for the national release of their Shine mobile telephone.

Extend brand awareness of LG and their Shine mobile phone.
Resonates with both part time and full time channel representatives.
Reward recipients quickly and easily when they achieve sales targets.
Provide LG with a way to track their sales progress.

The Solution:

LG implemented the Born to Shine program that issues a customized prepaid Visa reloadable card to channel representatives based upon registered sales of LG products.

The ideal program would meet the following criteria:

LG worked with Scotiabank and Berkeley to create a fully customized Visa reloadable card program.
Each channel representative was registered in the program and given a Born to Shine prepaid Visa card.
Berkeley loaded value onto each card on a bi-weekly basis.
The channel representatives visit a customized website to view their balances, as well as LG product information and contest winners.

The Results:

The unique Born to Shine Sales Incentive Brand Awareness program launched in November, 2007. The success led to the extension of prepaid programs in other channels within LG. LG Inventory SKU'd with favorable results.

Latest Blogs

So, what is a prepaid corporate incentive card anyway?

April 6, 2011

Using prepaid Visa cards as an incentive tool has become increasingly popular in the U.S. and U.K. over the past five years, and we're now seeing this trend take hold in Canada in a noticeable way. Yet we have found that there are still some misconceptions about what exactly prepaid corporate incentive cards are and how they work. We'll try to clear up those misconceptions here.

Message from the CEO

February 24, 2011

Over the past five years, we’ve seen a dramatic rise in the popularity of prepaid corporate incentive cards in the U.S. and the U.K., as more and more companies have chosen prepaid incentive cards over traditional rewards programs. And now, this trend is beginning to take hold among Canadian businesses.

Corporate Incentive Programs Create Competitive Advantage

February 1, 2011

In May 2010, we conducted a survey on Canadian corporate incentive trends. We surveyed companies of all sizes across various sectors, and asked them their thoughts on corporate incentive programs. What we found was that today's executives view the development and implementation of corporate incentive programs as very important, and they're allocating budgets to reflect this.