Case Studies

Creating a Customer retention program to drive existing customers back into the dealership for maintenance and service.

Yellow Pages wanted an innovative way to offer employee sales incentives that were easy to administer, cost effective and motivating.

As a global leader LG was seeking a unique and economical solution to increase brand awareness, product knowledge and sales growth with one of their largest telecom partners for the National release of their Shine mobile telephone.

• Extend the brand awareness of LG and their Shine mobile phone.
• Resonates with both part time and full time channel representatives.
• Reward recipients quickly and easily when they achieve sales targets.
• Provide LG with a way to track their sales progress.

Nissan wanted to implement an innovative program that would provide instant rebates to Customers across the country upon their purchase of select Nissan vehicles.

• Fit with their national and dealership advertising campaign.
• Reinforce the Nissan brand to their customers
• Be flexible enough to deal with the effects of changes within the auto industry.
• Provide universal appeal to all of Nissan’s customers.
• Reward participants quickly with something they will use.
• Ease of administration by Nissan’s head office.
• Provide a customized online component to the Bonus Days program.
• Establish an engine to be used for ongoing customer communication.

Canada Post Corporation wanted a way to reward 50,000 employees for a job well done. Canada Post was looking to implement a program that met the following criteria:

• Easy for their managers to order on behalf of their employees.
• The rewards are fulfilled in a very timely manner.
• The ordering would fit with their existing on line SAP catalogue.

• In calibration, Infiniti worked with Berkeley to create a fully customized VISA dealership incentive program.
• A validation process was created for Customers receiving maintenance at dealerships. Those who qualified on line were issued future service dealership rebate cards.
• Custom Cards and Carrier were designed and 1-800 numbers were established for Customer Care.

YPG launched a new sales incentive campaign in early 2008 where its national advertising sales representatives received a portion of their commissions via Visa prepaid incentive cards. Sales representatives benefited from the ease and flexibility of the program. They were also motivated to meet sales targets because they could select their own reward. Management benefited from being able to track the success of the campaign. They could also quantify increases in sales, determine each incentive campaign’s success and increase brand awareness by distributing YPG-branded Visa prepaid incentive cards to each sales representative.

LG implemented the Born to Shine program that issues a customized prepaid VISA reloadable card to channel representatives based upon registered sales of LG products.

The ideal program would meet the following criteria:

• LG worked with Scotiabank and Berkeley to create a fully customized VISA reloadable card program.
• Each channel representative was registered in the program and given a Born to Shine prepaid VISA card.
• Berkeley loaded value onto each card on a bi-weekly basis.
• The channel representatives visit a customized website to view their balances, as well as LG product information and contest winners.

Nissan launched their Bonus Day program in November 2007 and again in 2008. The program provided a customized prepaid Visa Reward card to customers who bought their cars during the winter months.

• Nissan worked with their advertising agency to create a fully customized Visa Reward card program.
• Customers were sent a prepaid Visa card that had funds ranging from $300 to $1500 on each card based upon the type of car they purchased.
• Berkeley issued cards to Nissan customers on a weekly basis.
• Berkeley managed all the administrative and customer service tasks of the Bonus Days card.

Canada Post implemented the Bravo Recognition Program that issues a customized prepaid VISA reward card to an employee’s managers to be handed out in person, in recognition of a job well done. Berkeley configured IT systems to receive Canada Posts electronic catalogue requests.

• Program is more simple to administer than their previous employee recognition.
• Flexible enough to reward people at all different levels.
• Program is effective, gives employees what they want when they want it!
• Canada Post worked with Berkeley to create a fully customized Visa Reward Program.
• Canada Post Managers were able to order reward cards that are loaded with four different denomination values ranging from $25 to $100 from their online catalogue.
• Cards are being fulfilled on a daily basis and shipped to Canada Post in 48 hours of the electronic request.