Infiniti

Yellow Pages

LG Born to Shine

Nissan

Canada Post Bravo Program

Infiniti Customer Recapture Program

Employee Incentive

Channel Sales Incentives

Nissan Bonus Days Customer Rebate

Canada Post BRAVO Employee Incentives

Canada Post Nissan LG Yellow Pages Infiniti

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Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiCanada.ca.

Yellow Pages Group is Canada's leading search provider. It publishes annually more than 340 Yellow Pages(TM) and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca(TM) and Canada411.ca(TM), as well as CanadaPlus.ca(TM), a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX:YLO.UN). For more information, visit www.ypg.com.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. LG Electronics Canada has offices in Toronto and Vancouver. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 150 independent Nissan dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO(2) emissions, cutting other emissions and increasing recycling. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca

Canada Post delivers over 11 billion pieces of mail each year to 14 million destinations. Its 72,000 employees and 6,600 post offices -- the largest retail network in the country -- serve 32 million Canadians and over 1 million businesses and public institutions from coast to coast to coast. In 2007, net income for Canada Post and its affiliates, which include Purolator Courier Ltd., Progistix-Solutions Inc. and Innovapost (jointly owned by Canada Post and CGI), was CDN$ 54 million on revenues of CDN$ 7.4 billion. Through expert marketing services and a suite of targeting tools and such as Geopost(TM) Plus, Smartmoves(TM), and Direct Marketing Online(TM), Canada Post creates value for our customers, employees and Canadians. Website:www.canadapost.ca.

The Challenge:

Creating a Customer retention program to drive existing customers back into the dealership for maintenance and service.

Yellow Pages wanted an innovative way to offer employee sales incentives that were easy to administer, cost effective and motivating.

As a global leader LG was seeking a unique and economical solution to increase brand awareness, product knowledge and sales growth with one of their largest telecom partners for the National release of their Shine mobile telephone.

  • Extend the brand awareness of LG and their Shine mobile phone.
  • Resonates with both part time and full time channel representatives.
  • Reward recipients quickly and easily when they achieve sales targets.
  • Provide LG with a way to track their sales progress.

Nissan wanted to implement an innovative program that would provide instant rebates to Customers across the country upon their purchase of select Nissan vehicles.

  • Fit with their national and dealership advertising campaign.
  • Reinforce the Nissan brand to their customers
  • Be flexible enough to deal with the effects of changes within the auto industry.
  • Provide universal appeal to all of Nissan’s customers.
  • Reward participants quickly with something they will use.
  • Ease of administration by Nissan’s head office.
  • Provide a customized online component to the Bonus Days program.
  • Establish an engine to be used for ongoing customer communication.

Canada Post Corporation wanted a way to reward 50,000 employees for a job well done. Canada Post was looking to implement a program that met the following criteria:

  • Easy for their managers to order on behalf of their employees.
  • The rewards are fulfilled in a very timely manner.
  • The ordering would fit with their existing on line SAP catalogue.

The Solution:

  • In calibration, Infiniti worked with and Berkeley to create a fully customized VISA dealership incentive program.
  • A validation process was created for Customers receiving maintenance at dealerships. Those who qualified on line were issued future service dealership rebate cards.
  • Custom Cards and Carrier were designed and 1 800 numbers were established for Customer Care.
  • YPG launched a new sales incentive campaign in early 2008 where its national advertising sales representatives received a portion of their commissions via Visa prepaid incentive cards. Sales representatives benefited from the ease and flexibility of the program. They were also motivated to meet sales targets because they could select their own reward. Management benefited from being able to track the success of the campaign. They could also quantify increases in sales, determine each incentive campaign’s success and increase brand awareness by distributing YPG-branded Visa prepaid incentive cards to each sales representative.

LG implemented the Born to Shine program that issues a customized prepaid VISA reloadable card to channel representatives based upon registered sales of LG products.

The ideal program would meet the following criteria:

  • LG worked with Scotiabank and Berkeley to create a fully customized VISA reloadable card program.
  • Each channel representative was registered in the program and given a Born to Shine prepaid VISA card.
  • Berkeley loaded value onto each card on a bi-weekly basis.
  • The channel representatives visit a customized website to view their balances, as well as LG product information and contest winners.

Nissan launched their Bonus Day program in November 2007 and again in 2008. The program provided a customized prepaid Visa Reward card to customers who bought their cars during the winter months.

  • Nissan worked with their advertising agency to create a fully customized Visa Reward card program.
  • Customers were sent a prepaid Visa card that had funds ranging from $300 to $1500 on each card based upon the type of car they purchased.
  • Berkeley issued cards to Nissan customers on a weekly basis.
  • Berkeley managed all the administrative and customer service tasks of the Bonus Days card.

Canada Post implemented the Bravo Recognition Program that issues a customized prepaid VISA reward card to an employee’s managers to be handed out in person, in recognition of a job well done. Berkeley configured IT systems to receive Canada Posts electronic catalogue requests.

The Results:

After the success of the initial program, Infiniti rolled out a seasonal dealership program 3 times per year.

Always an innovator, and attracted by program benefits, The Yellow Pages Group program showcases the success that companies of all sizes have achieved by motivating people to meet business goals with Visa prepaid incentive cards. The many benefits associated with giving people the flexibility and choice to redeem rewards however and whenever they want has proven to be very successful.

The unique Born to Shine Sales Incentive-Brand Awareness program launched November 2007. The success led to the extension of prepaid programs in other Channels within LG. LG Inventory SKU’d with favorable results.

The continuation of the Nissan Bonus Day programs came as a result of Consumer and Dealer request. The success led to the extension of prepaid programs with in North America and several of its brands.

  • Program is more simple to administer than their previous employee recognition.
  • Flexible enough to reward people at all different levels.
  • Program is effective, gives employees what they want when they want it!
  • Canada Post with Berkley to create a fully customized Visa Reward Program.
  • Canada Post Managers were able to order reward cards that are loaded with four different denomination values ranging from $25 to $100 from their online catalogue.
  • Cards are being fulfilled on a daily basis and shipped to Canada Post in 48 hours of the electronic request.