Case Studies

Infiniti - Customer Recapture Program

Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G Coupe & Sedan, M Sedan, EX and FX crossovers, and the QX full-size SUV. For more information, visit http://infiniti.ca.

The Challenge:

Creating a customer retention program to drive existing customers back into the dealership for maintenance and service.

The Solution:

In collaboration, Infiniti worked with Berkeley to create a fully customized Visa dealership incentive program.
A validation process was created for customers receiving maintenance at dealerships. Those who qualified online were issued future service dealership rebate cards.
Custom cards and carrier were designed and 1-800 numbers were established for customer care.

The Results:

After the success of the initial program, Infiniti rolled out a seasonal dealership program 3 times per year.

Yellow Pages - Employee Incentive

Yellow Pages Group is Canada's leading search provider. It publishes annually more than 340 Yellow Pages™ and residential directories. For more information, visit www.ypg.com.

The Challenge:

Yellow Pages wanted an innovative way to offer employee sales incentives that were easy to administer, cost effective and motivating.

The Solution:

YPG launched a new sales incentive campaign in early 2008 where its national advertising sales representatives received a portion of their commissions via Visa prepaid incentive cards. Sales representatives benefited from the ease and flexibility of the program. They were also motivated to meet sales targets because they could select their own reward. Management benefited from being able to track the success of the campaign. They could also quantify increases in sales, determine each incentive campaign’s success and increase brand awareness by distributing YPG-branded Visa prepaid incentive cards to each sales representative.

The Results:

Always an innovator, and attracted by program benefits, The Yellow Pages Group program showcases the success that companies of all sizes have achieved by motivating people to meet business goals with Visa prepaid incentive cards. The many benefits associated with giving people the flexibility and choice to redeem rewards however and whenever they want has proven to be very successful.

LG Born to Shine - Channel Sales Incentives

LG Electronics is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations. For more information please visit www.lg.com.

The Challenge:

As a global leader LG was seeking a unique and economical solution to increase brand awareness, product knowledge and sales growth with one of their largest telecom partners for the national release of their Shine mobile telephone.

Extend brand awareness of LG and their Shine mobile phone.
Resonates with both part time and full time channel representatives.
Reward recipients quickly and easily when they achieve sales targets.
Provide LG with a way to track their sales progress.

The Solution:

LG implemented the Born to Shine program that issues a customized prepaid Visa reloadable card to channel representatives based upon registered sales of LG products.

The ideal program would meet the following criteria:

LG worked with Scotiabank and Berkeley to create a fully customized Visa reloadable card program.
Each channel representative was registered in the program and given a Born to Shine prepaid Visa card.
Berkeley loaded value onto each card on a bi-weekly basis.
The channel representatives visit a customized website to view their balances, as well as LG product information and contest winners.

The Results:

The unique Born to Shine Sales Incentive Brand Awareness program launched in November, 2007. The success led to the extension of prepaid programs in other channels within LG. LG Inventory SKU'd with favorable results.

Nissan - Bonus Days Customer Rebate

Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America Inc. For more information about Nissan Canada please visit www.nissan.ca

The Challenge:

Nissan wanted to implement an innovative program that would provide instant rebates to customers across the country upon their purchase of select Nissan vehicles.

Fit with their national and dealership advertising campaign.
Reinforce the Nissan brand to their customers.
Be flexible enough to deal with the effects of changes within the auto industry.
Provide universal appeal to all Nissan's customers.
Reward participants quickly with something they will use.
Ease of administration by Nissan's head office.
Provide a customized online component to the Bonus Days program.
Establish an engine to be used for ongoing customer communication.

The Solution:

Nissan launched their Bonus Day program in November 2007 and again in 2008. The program provided a customized prepaid Visa reward card to customers who bought their cars during the winter months.

Nissan worked with their advertising agency to create a fully customized Visa reward card program.
Customers were sent a prepaid Visa card that had funds ranging from $300 to $1500 on each card based upon the type of car they purchased.
Berkeley issued cards to Nissan customers on a weekly basis.
Berkeley managed all the administrative and customer service tasks of the Bonus Days card.

The Results:

The continuation of the Nissan Bonus Day programs came as a result of consumer and dealer requests. The success led to the extension of prepaid programs within North America and several of its brands.

Latest Blogs

So, what is a prepaid corporate incentive card anyway?

April 6, 2011

Using prepaid Visa cards as an incentive tool has become increasingly popular in the U.S. and U.K. over the past five years, and we're now seeing this trend take hold in Canada in a noticeable way. Yet we have found that there are still some misconceptions about what exactly prepaid corporate incentive cards are and how they work. We'll try to clear up those misconceptions here.

Message from the CEO

February 24, 2011

Over the past five years, we’ve seen a dramatic rise in the popularity of prepaid corporate incentive cards in the U.S. and the U.K., as more and more companies have chosen prepaid incentive cards over traditional rewards programs. And now, this trend is beginning to take hold among Canadian businesses.

Corporate Incentive Programs Create Competitive Advantage

February 1, 2011

In May 2010, we conducted a survey on Canadian corporate incentive trends. We surveyed companies of all sizes across various sectors, and asked them their thoughts on corporate incentive programs. What we found was that today's executives view the development and implementation of corporate incentive programs as very important, and they're allocating budgets to reflect this.